A lot of Youtube channels are reporting declining viewership lately.
EX1: https://youtube.com/watch?v=cpVnx4_yqTo
EX2: https://www.youtube.com/watch?v=yF0tmhEtVJE
Fun times. Looks like a lot of channels are seeing a decline not just Linus. Hes just the latest to talk about it.
Then I saw this article as well and thought I would share.
Anyone here youtube creators? Are you seeing the same thing, a general downturn in viewership?
Or they could be subtracting viewers with ad blockers? It would make sense that more techie channels would be hit the hardest.
The overwhelming majority of Youtube visitors use the official app and even those who use a browser don’t have an adblock 88% of the time if my memory serves me right. So no, it’s not adblock.
Ok, is it possible if most people aren’t blocking ads, then maybe it is the ads themselves?
There are so many and they are getting longer. I wouldnt sit around to watch videos if they are interrupted every minute. The average rando probably goes back to TikTok, Facebook, or Instagram if they have to wait for something. If I used any of those services, I know I would jump ship.
I think you’ve hit it on the nose right here. Especially since this declining viewership problem has been hitting channels across all of YouTube and it has only been since they started their crusade against ad blockers.