It’s “cheaper” from a margin perspective. They can still apply a standard margin on the milk and have the price be less because of the ~500% markup on the sodas. (Admittedly, you have to twist your brain a little to think this corporate accounting is the slightest bit logical.)
If they applied the same margin to the milk, people would go batshit crazy.
But to clarify, I was initially assuming these were school style boxed milks where the raw costs could be comparable. The actual reason the milk is cheaper was price fuckery.
It’s not just that the drink is cheaper, though – the meal comes with a soda by default, but if you choose water or milk, the meal is 31 cents cheaper than normal.
That makes no sense, because the soda costs far less than the milk. It’s costing them more than 31 cents in profits than if you asked for no drink at all, though the milk costs them far more than the coke they’d give you by default.
The good will they get from having this on their menu must be worth those profits, and most people going there aren’t going to order that, so it’s got to be worth it, I guess.
It’s “cheaper” from a margin perspective. They can still apply a standard margin on the milk and have the price be less because of the ~500% markup on the sodas. (Admittedly, you have to twist your brain a little to think this corporate accounting is the slightest bit logical.)
If they applied the same margin to the milk, people would go batshit crazy.
But to clarify, I was initially assuming these were school style boxed milks where the raw costs could be comparable. The actual reason the milk is cheaper was price fuckery.
Thanks.
It’s not just that the drink is cheaper, though – the meal comes with a soda by default, but if you choose water or milk, the meal is 31 cents cheaper than normal.
That makes no sense, because the soda costs far less than the milk. It’s costing them more than 31 cents in profits than if you asked for no drink at all, though the milk costs them far more than the coke they’d give you by default.
The good will they get from having this on their menu must be worth those profits, and most people going there aren’t going to order that, so it’s got to be worth it, I guess.