They bought everything up because loans were cheaper and this positions Embracer as a strong IP holder. They now have lots of IPs they own and while you might think “Well they got no one to make the IPs for them!” that might be true in-house, although they certainly have plenty of successful studios still they are busy they have their pick of IPs. Additionally, you can license out IPs for a lot of money with additional funding from the actual sale of the game while a third-party publisher foots the bill entirely.
Even simpler, just having that IP denies the competition access to it. In their eyes that creates value and at the end of the day that’s all that matters to these companies holding IP. They can just sit on it.
They bought everything up because loans were cheaper and this positions Embracer as a strong IP holder. They now have lots of IPs they own and while you might think “Well they got no one to make the IPs for them!” that might be true in-house, although they certainly have plenty of successful studios still they are busy they have their pick of IPs. Additionally, you can license out IPs for a lot of money with additional funding from the actual sale of the game while a third-party publisher foots the bill entirely.
Oh, groovy. Smashing. Yay, capitalism…
Isn’t it fun when the every IP that exists is owned by 6 companies?
Even simpler, just having that IP denies the competition access to it. In their eyes that creates value and at the end of the day that’s all that matters to these companies holding IP. They can just sit on it.
That’s certainly a factor but only if they are working on other IPs that might compete.
I got the sense Embracer got the things it got specifically because they were being sat on, creating no value for anyone.