Don’t forget the Monster energy drink in Death Stranding…
I’m pretty sure 90% of Fortnight characters are an ad now. Every real car in driving games like Gran Turismo is licensed and an ad. DotA2 did a Monster Hunter collab, which are basically ads.
Honestly I don’t even mind this kind of unintrusive ad. They can stay, and collabs can even be fun or enjoyable. That seems to be what they’re mostly talking about, alongside branded consoles to bring prices down. Or adding sponsored DLC to older games to bring back interest and make side money at the same time.
I think that’s the distinction here. If it’s something that fits naturally into the game and it’s part of the game, it’s ok. We’ve had this for years and nobody is complaining about it. But if they’re talking about animated banners or 30 second ad breaks between matches, they can fuck right off with that.
Early experiments included a custom Mountain Dew stadium “playable experience” in EA Sports College Football 26 and Visa branding in EA Sports FC.
"As we do these things, it’s ultimately around like, you know, are the players engaging with it? Are they talking about it? Is it ultimately leading to the brand being talked about and engaged in a positive way?”
it’s not 90%, it’s 100%. Whenever a new movie comes out or a tv show is popular or a musician releases a new album…whatever there will be an in game “event” and new skins in Fortnite. it’s totally a free to play ad with microtransactions for said ads.
It’s like cartoons of the 80s and early to mid 90s. the cartoons themselves were just ads for the toys. I mean hell the first Transformers movie in the 80s was just a massive commercial to introduce the new toyline by quite literally killing off the previous line. And I for one loved it.
Don’t forget the Monster energy drink in Death Stranding…
I’m pretty sure 90% of Fortnight characters are an ad now. Every real car in driving games like Gran Turismo is licensed and an ad. DotA2 did a Monster Hunter collab, which are basically ads.
Honestly I don’t even mind this kind of unintrusive ad. They can stay, and collabs can even be fun or enjoyable. That seems to be what they’re mostly talking about, alongside branded consoles to bring prices down. Or adding sponsored DLC to older games to bring back interest and make side money at the same time.
I think that’s the distinction here. If it’s something that fits naturally into the game and it’s part of the game, it’s ok. We’ve had this for years and nobody is complaining about it. But if they’re talking about animated banners or 30 second ad breaks between matches, they can fuck right off with that.
it’s not 90%, it’s 100%. Whenever a new movie comes out or a tv show is popular or a musician releases a new album…whatever there will be an in game “event” and new skins in Fortnite. it’s totally a free to play ad with microtransactions for said ads.
It’s like cartoons of the 80s and early to mid 90s. the cartoons themselves were just ads for the toys. I mean hell the first Transformers movie in the 80s was just a massive commercial to introduce the new toyline by quite literally killing off the previous line. And I for one loved it.