Tracking pixels undercount conversions 20-40% due to ad blockers and Safari ITP. Learn how pixels work, when they fail, and server-side alternatives for 2026.
The data Is sourced from Meta. Possibly it is a bit inflated, since they sell the service, but I imagine they know what they sell.
To be fair, I’m not too interested in that number itself; the article is rather interesting since it broadly goes in depth into why and how tracking pixels are used and what is the economy behind them.
The data Is sourced from Meta. Possibly it is a bit inflated, since they sell the service, but I imagine they know what they sell.
To be fair, I’m not too interested in that number itself; the article is rather interesting since it broadly goes in depth into why and how tracking pixels are used and what is the economy behind them.