The price of an individual YouTube Premium subscription is increasing by $2 to $13.99 per month in the US for new and current customers.

This price increase is live for new subscribers as seen on youtube.com/premium. Instead of $11.99, YouTube Premium now costs $13.99/month. Meanwhile, it’s $18.99 if you’re subscribing from the iOS YouTube app.

  • marduk@lemmy.sdf.org
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    1 year ago

    I just checked my subscriptions and my YouTube Premium is still grandfathered in at $9.99/mo from my Google Play Music subscription that included Google Red.

    Myself and family listen to music all the time, and YouTube without ads has paid for itself with dev tutorials, DIY videos and other educational stuff; I can’t run aBO on my TV. As soon as they find a way to kick me off my current rate, I’ll bail, but until then I can’t find a cheaper fit for my needs.

    • olpappy@mander.xyz
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      1 year ago

      Hate to break it to you, but grandfathered accounts are all getting hit with the price increase emails now as well. I just got mine an hour ago. Thought I was safe since they promised back in the day to honor the 9.99 price… nope, they expect 13.99 soon, but are giving grandfathered accounts a 3 month extension as a “thank you” for their loyalty.

      • marduk@lemmy.sdf.org
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        1 year ago

        Whelp, here’s a toast to the future where the creators we enjoy can be supported through a more federated system.

        I don’t think there’s any way to beat YouTube’s infrastructure right now, and you can’t even replicate it without a steady supply of blank checks.

        Any geniuses out there know how to think of a system design that’s FOSS, competes with YT’s pay structure, and who knows what’s the best supply for that pay? I hate advertisements.

        How do we take the money that we already spend for subscription services and funnel that into some kind of pool to be equitably distributed to content creators?

  • Pete Hahnloser@beehaw.org
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    1 year ago

    “Not enough people are paying at $11.99. We need to charge more.”

    Just because landlords think they can push through 16% price hikes doesn’t mean everyone got a 16% raise. So they’re trying to steer people from uBO by … enticing them with higher prices?

  • Fizz@lemmy.nz
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    1 year ago

    People tell me oh youtube prem is reasonable but I know that yt is just going to raise the price bit by bit and everyone will accept it because they have no other option.

    • shirro@aussie.zone
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      1 year ago

      As with all monopolies/cartels/prohibitions unsatisfied demand always finds alternatives. If the rules get in the way people circumvent them. Youtube premium price increases will create a bigger demand for ad blocking. Just as the balkanisation of streaming services and reduced value will return many people to piracy. The people who run these organisations are idiots who destroy brands and shareholder value to get short term attention and bonuses.

    • Mustafa Albazy@programming.devOP
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      1 year ago

      youll have to pay with a cc based in, say the UK, so they’ll automatically change your location back to the UK. doesn’t work anymore.

      • purpledonkey@beehaw.org
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        1 year ago

        I actually recently just changed my cc info to another local cc and I’m still just paying like $2/month and I have a coworker that is still paying the same price to when she signed up in Asia.

  • orcawolfe@kbin.social
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    1 year ago

    The funny thing is that I used to have YouTube premium bundled with Google play music, but I had to cancel after they killed it. YouTube music was just a terrible experience coming after GPM (lost a lot of songs in transfer, unable to play only liked songs by certain artists, uploaded music locked in jail and unable to be mixed into playlists, etc…). I felt like I had to voice my complaint by canceling YouTube music, which I could only do by getting rid of YouTube premium as well. How else do you protest a product that got bundled onto something else you already used? Anyway, I would buy a cheaper premium tier if it didn’t include useless YouTube music.

    • delmain@beehaw.org
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      1 year ago

      Same. I used GPM, then when they added YouTube Premium, I used that too. When they killed GPM in favor of YTM, I dropped the entire service.

      • StarServal@kbin.social
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        1 year ago

        Between GPM shutdown, Crunchyroll’s terrible forced UIX change, and Netflix doing a complete 180 on all of their pro-consumer stances, I decided to say fuck it to all of them and spin up my own home media server.

  • BrotherCod@kbin.social
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    1 year ago

    It’s just like the old adage that history repeats itself. All the streaming companies are starting to do the exact same damn thing cable did. They’re starting to bloat their own products and expense them completely out of normal working schmoes price bracket.

    The early 2000s was Paradise for cord cutters. The whole purpose of moving away from cable was the smaller individualized payments. Now if I want to watch all my shows legally I’m approaching cable tv package prices again. I’ll be damned if I ever get trapped into that cycle again. Now the streaming networks are bombarding us with advertisements that compare the cable was when I cut cord 20 years ago. And they’re slowly getting worse.

    • Goronmon@kbin.social
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      1 year ago

      Still better than cable ever was. No long term contracts, extra fees on bills, tons of useless channels and tons of ads.

      I think people forget how bad cable TV actually is if they haven’t used it for a while.