• 2 Posts
  • 13 Comments
Joined 1 year ago
Cake day: August 12th, 2023
  • AsterixTheGoth@lemmy.mltoAsklemmy@lemmy.ml•If there were only three laws, which should they be?
    31·
    17 days ago

    Science is not a belief, nor is it a fact. It’s a set of tools for building knowledge by methodically separating models that work from models that don’t. Facts can certainly fall out of scientific work, but it’s a mistake to pick up any scientific work and label it “Fact”. It’s a constant work in progress.

    Facts aren’t that difficult to define, the real problem is finding universally accepted sources to communicate facts. None of us are going to be able to critically examine every single claim made by every single scientific theory, journalist, blogger, podcast host, ChatGPT instance, preacher, prophet, etc. And did that politician mean to say the words that came out of their mouth, or did they actually misspeak and their real intention was something else?

  • AsterixTheGoth@lemmy.mltoMemes@lemmy.ml•adblock on mobile is 95% the only reason I use firefox
    5·
    2 months ago

    I’ve certainly heard this said before. Lately I’ve been thinking more about it as ads seem to be infecting more and more aspects of my life and so I’ve started to question it.

    I’ve started to think that the whole “it makes you subconsciously think about the product when you’re in the store” thing might just be made up by marketers. You know, the people whose jobs entirely depend on advertising being a good investment. That does kind of self-prove the point though, because if marketers just made it up and a bunch of people now think it’s true, it follows that people will just absorb “information” if it’s fed to them from the correct place.

    I figured I’d see if I could find some science research on the subject. I managed to read through six studies (at least the abstracts and the methodologies) before my eyes glazed completely over and I needed to stop.

    First I will say that none of them are able to draw links from advertising consumed to purchases made. The methodologies tend to focus on the immediate, how the ad makes a person feel in the moment. Generally this is done by asking people. Surveys and the like. The first one measured facial expressions and emotional responses. The PLOS one (fifth link) just asked marketing managers if their marketing was effective or not (and wow do they ever use a lot of words to say that, they turned their thesaurus up to 11). The second one is actually a bit of a side-bar in that it’s specifically looking at the effectiveness of gamified advertising, but it does investigate brand memory based on different exposures. Again, just brand memory, not actual purchase behaviour.

    And all that makes sense. It would be extremely difficult to build a study that manages to track every motivation for purchasing a given product, especially if some of those motivations aren’t known by the purchaser. So what I’ll say is that while it’s likely that advertising can prod us one way or another, the wisdom that it’s an effective subconscious driver of sales is not evidence based.

    Do with that what you will.

  • AsterixTheGoth@lemmy.mltoAsklemmy@lemmy.ml•Are you a 'tankie'
    11·
    5 months ago

    No, I think?

    I don’t actually know what a “Tankie” is. I tend to try to steer away from labels; I consider them a form of intellectual laziness. People will use them to either try to gain a feeling of belonging by adopting a line of thinking shared by their peers, or they will use them to smear those who they have defined as “others” without consideration of why these “others” might hold opinions that they don’t. Labels and label-based thinking lead to tribalism and division.

    If you want to know what I think about something, ask with specifics. If you want to convince me of something, present an argument with reason and evidence, and be prepared for me to pick it apart and look for flaws. There is nothing I respect more than somebody who takes a comment I make and considers it, researches it and then comes back to me with a response, or presents me with a perspective that compels me to do the same. I find both depressingly rare.

  • AsterixTheGoth@lemmy.mltoAsklemmy@lemmy.ml•Are you using passphrases? Is it worth it?
    6·
    8 months ago

    For my personal life I use a password manager, like most people in this thread. For my master password I really want a secure password (LastPass really reinforced the value of that), so I use a passphrase that is then hashed using an algorithm I can do in my head, so it’s a long string of high entropy alphanumeric gibberish that I can remember easily.

    At work my IT dept seems to be stuck 10 years in the past, so they have now implemented a policy that our passwords must be at least 16 characters. They keep ignoring my suggestions to get some form of corporate password manager, so I have my work passwords stored in a text file that I’m not allowed to have any form of file encryption so it just sits there in my documents folder. It’s probably not going to be the source of our company getting penetrated, but I don’t consider it secure.

    I do like pass phrases because I find them easy to remember, but my current prime work one is really easy to make typos, so I now use the reveal password button more than I ever have before.