“What you see right there is variable pricing,” Bowser told The Washington Post. “We’ll look at each game, really look at the development that’s gone into the game, the breadth and depth of the gameplay, if you will, the durability over time and the repeatability of gameplay experiences.
AKA corporate greed.
That makes sense, until you realise the market for it is significantly bigger than 30 years ago, and you can sell infinite copy of the thing you made. When we talk about physical item being cheaper after entering massive market we justify it being economy of scale. But when come to videogame people suddenly forgot that phase exists.