Everything that makes advertisers happy is to the detriment of humanity as a whole. Everything that makes advertisers’ jobs easier also makes it easier for authoritarian governments. “Innovation” is no longer about creating new things, it’s about taking what already works, breaking it, shoving ads on it and charging a ransom in the form of a premium subscription.
On the other hand, there are endless ad-skipping tools, pages and sites where the main attraction is the lack of ads without a subscription. More and more people are talking about how intrusive and annoying ads are, even those who make their living from them. As the efforts of big tech to please advertisers grow, so do the efforts of ordinary people to screw them.
Very Cyberpunk.
Some time ago I thought of something: one day they will invent some bullshit that maybe they will call “Proactive Advertising”, which is basically that instead of advertising a product, they will force you to buy it in order to continue enjoying a service. “Buy a Coke for 20 minutes without ads. Buy a Six pack for one hour” and so on.