Adblockers stop publishers serving ads to (or even seeing) 1bn web users
pressgazette.co.uk
'Dark traffic' up by 49% in three years, according to new study.

They call it “dark traffic” - ads that are not seen by tech-savvy users who have excellent ad blockers.

Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

  • some_guy@lemmy.sdf.orgEnglish
    41·
    11 hours ago

    The trade body called it “illegal circumvention technology”, said 12ft.io has been locked by its web host, and promised to take similar action against other paywall bypassing technologies.

    Just because you send bits to my network does not oblige me to render them. That’s like saying I broke the law back when I had cable and changed channels during ad breaks. Falls flat on its face.