I’ve seen others recently, but the two I saw today are a Capital One commercial and a Progressive commercial.
In the first, the Capital One guy is talking to a couple of people. He is asked what he does for fun, and he does not know what to say. Then, they cut to him getting ready to sleep at the bank.
Another is the Progressive commercial where Flo talks with another woman about vacations. The other woman doesn’t seem to know what a vacation is. Flo begins describing what one is. In the end, she says she doesn’t really know, gives up, and says she’s never been on one either.
I was thinking about them while driving and came to the title thought.
You implicitely mentioned the internet, but I want to make it explicit:
I haven’t had a need for linear TV for over 20 years. News and entertainment over the 'net, much better to have a choice both in time and content.