I’ve seen others recently, but the two I saw today are a Capital One commercial and a Progressive commercial.
In the first, the Capital One guy is talking to a couple of people. He is asked what he does for fun, and he does not know what to say. Then, they cut to him getting ready to sleep at the bank.
Another is the Progressive commercial where Flo talks with another woman about vacations. The other woman doesn’t seem to know what a vacation is. Flo begins describing what one is. In the end, she says she doesn’t really know, gives up, and says she’s never been on one either.
I was thinking about them while driving and came to the title thought.
The first one at least seems to think people want the people who do work for them to not have a life. Indicates they think their customers have no empathy or class solidarity; which is probably mostly true. We use a lot of products that involve slave labor or something close to it.
most upper middle class professionals I have met in my life do not have lives other than work. they take their 2-3 weeks off on expensive international vacations, but have no hobbies and their social life is just drinks with co-workers. Work is their religion, their family, and their entire identity. Your job is who you are and there can be no separation from it.
even if they do have a hobby it’s only viewed as valuable in terms of productivity. like working out for more energy/health so you can be a more productive worker. or reading non-fiction to improve your work productivity/knowledge, etc.
they ‘have it all’ but yet they are deeply unfulfilled and unsatisfied with their lives and think more work and promotions is what is going to fill the hole.
i just went out with a woman this weekend who is a head pharma research scientist. asked her what she does in free time/hobbies and her response was “i don’t have time for enjoying life.” and she was really proud of this and started condescending to me because I actually enjoy life.