$730 million for public diplomacy [is] nearly five times the $150 million they allocated the year before. That earlier sum was itself about 20 times what Israel had spent on such efforts before the war in Gaza erupted in October, 2023, following Hamas’s invasion and massacre in southern Israel.

So 2023 was about 75 million, and they’re about 10x the budget they were a few years ago.

survey after survey shows declining support for Israel in the United States, its most important ally. […] 60 percent of Americans now view Israel unfavorably, up seven points in a single year, with only 37% viewing it favorably. […] 57% of Republicans under 50 hold negative views of Israel. Support has cratered among the religiously unaffiliated, Black Protestants and Catholics. Among American Jews, support has slipped below two-thirds.