This has been a hot topic among AAA developers for a long ass time. Steam is setting certain requirements, such as engagement with advertisements may not be forced - But product placement that fits within the world is fine
I wonder if that is one of the reasons the original Death Stranding isn’t available on Steam anymore. The healing items in that game are cans of Monster Energy. Totally out of place in a far futuristic post-apocalyptic world. And interaction is forced (can’t progress without drinking a can)
Metal Gear Solid 5 also has product placement with fashion items like RayBan sunglasses and shit. I think the two biggest reasons DS is only available with the Director’s Cut is that the license agreement for the product placement ran out, and fans also generally hated that particular aspect more than any other issues the game itself had.
This has been a hot topic among AAA developers for a long ass time. Steam is setting certain requirements, such as engagement with advertisements may not be forced - But product placement that fits within the world is fine
https://partner.steamgames.com/doc/marketing/advertising
I wonder if that is one of the reasons the original Death Stranding isn’t available on Steam anymore. The healing items in that game are cans of Monster Energy. Totally out of place in a far futuristic post-apocalyptic world. And interaction is forced (can’t progress without drinking a can)
“Drink the confirmation can now”
I understood this reference.
Good job, Captain America! 👍🏼
Metal Gear Solid 5 also has product placement with fashion items like RayBan sunglasses and shit. I think the two biggest reasons DS is only available with the Director’s Cut is that the license agreement for the product placement ran out, and fans also generally hated that particular aspect more than any other issues the game itself had.