California is one of two states, along with Texas, that have passed policies requiring content creators to say if they’ve been paid by a political campaign to post, and the Golden State is considering cracking down by fining people who don’t.
Campaigns have long worked with celebrities and major influencers to win over voters, but now they are teaming up with smaller creators — sometimes with fewer than 100,000 followers — to reach more tailored audiences. That has sparked debates about whether disclosure rules for political advertisements should apply to content creators, who are expected to play prominent roles in the upcoming midterms and the 2028 presidential election.
Obviously, they’ll need the normal legislative exclusions for politicians.
Why
Politicians create politicial content and don’t disclose they were paid all the time!
Paid to create the post?
The person you’re responding to is pointing to a common corruption in politics, where politicians can receive money (read:bribes) and then shape their political messaging because of it, usually without much actual difficulty or official scrutiny. They’re not saying that the exclusions are actually valuable to the general public.