Every food commercial, advertisement, and packaging in the US is currently protein obsessed. I just bought 3 burritos, and the most noticeable thing on the entire package is its protein content. TV commercials about waffles are advertising that they have X amount of protein per serving. The products in my jobsite’s vending machine have protein all over every package.
Did America have a protein thing recently?
Yeah there’s a huge difference between the powerlifters living off chicken, rice, and spinach and the modern adherents of the carnivore diet.
Yes, the group eating zero carb is healthier then the powerlifters. You can have huge muscles and still be metabolically unwell.