Occasionally when you’re driving, you’ll make a mistake and perhaps need to adjust and it can create some awkward situations. Like today, my dad ended up in the wrong lane to go straight instead of turn at a light. He had to cut in line to make sure we could go the right way. It’d be nice if we could communicate “sorry, I screwed up. Excuse me. I just need to slip in there.”
Right now all we have for inter car communication is the horn, which has kind of an aggressive implication to it. This is for trying to de-escalate potential road rage.


Yeah, but just think: a message screen on the back of the vehicle could be used to display
distracting advertscarefully curated content from our trusted partners when it’s not in use to acaptive and unwillingdelighted audience with the revenue being used tooffset the cost of running the vehiclehaha fuck you.And how do you quickly enter text to display it? Seems very distracting.