A lot of people don’t realize the image is heavily edited in the first place, so I’m gonna just start my comment by saying that, but the wet look you’re talking about is definitely a trend. You can look up “dewy makeup” sometime “glowy” is used but that’s often less extreme. Matte used to be super in, then people would be using matte highlights, then people went for more natural highlights (aka not painted on but where the product lets the light hit it and gives the effect that your skin looks somewhat wet). I’m not actually super into makeup so someone more knowledgeable can definitely correct me if I’m wrong, but that’s my overall understanding. You’re not just imagining things, that’s definitely been a more recent trend.
A lot of people don’t realize the image is heavily edited in the first place, so I’m gonna just start my comment by saying that, but the wet look you’re talking about is definitely a trend. You can look up “dewy makeup” sometime “glowy” is used but that’s often less extreme. Matte used to be super in, then people would be using matte highlights, then people went for more natural highlights (aka not painted on but where the product lets the light hit it and gives the effect that your skin looks somewhat wet). I’m not actually super into makeup so someone more knowledgeable can definitely correct me if I’m wrong, but that’s my overall understanding. You’re not just imagining things, that’s definitely been a more recent trend.