Once there will be no more digits to use for displaying price per gallon they will be forced to display price per liter as it still could fit
Once there will be no more digits to use for displaying price per gallon they will be forced to display price per liter as it still could fit
Myth.
Anyone who had their 1/3lb burger knows why A&W nearly went bankrupt, and it had nothing to do with the size of the patty.
It was easily the worst burger I’ve ever experienced.
“Americans don’t understand fractions” is the marketing they used to save face. The reality is that they didn’t have any repeat customers.
(never mind–replied in wrong place)
Oh, I’m sorry. Are you one of the people who thought fractions were confusing? I’ve never met someone over the age of 8 who couldn’t figure them out.
Who went to A&W for anything other than root beer floats and why were they allowed in public while being so wrong?
https://awrestaurants.com/blog/memories-history/the-truth-about-aws-third-pound-burger-and-the-major-math-mix-up/
They didn’t almost go bankrupt, but yes they did have a focus group where the majority of people did not understand fractions.
That literally only comes from A&W themselves, and the first mention of it was in the memoir of the former CEO at the time.
After he released his memoir trying to rehabilitate his image after being released from prison for fraud.
Not exactly a reliable account. There are zero other sources for the myth than the chain itself.
Focus groups commissioned by the company get the results that the company wants. That is the entire point.
Are you saying the company wanted results saying people didn’t understand 1/3 is more than 1/4?
That would be stupid.
It would be a way to hide the quality problems with the burger.
When you order one turd sandwich from my restaurant and never come back for another, the problem isn’t that you think my 1/3 lb turds are smaller than BKs 1/4lb patties.
The focus group did not capture the reason why the people who did buy it didn’t become repeat customers. It was a fucking awful burger.
Are you serious dude? If i went to a restaurant, and thought I was paying MORE money for LESS food i would never go back. But go on your rant about how much you hate A&W or whatever.
And I’m betting if you went to a restaurant and the food was absolutely terrible, you wouldn’t go back either, or at least wouldn’t order that same, terrible meal.
A&W is great. They’re one of the last drive-in restaurants in my area. I have coney dogs and root beer floats every time I go. But their 1/3lb burgers were so complete shit that I won’t even try their burgers now. Their burgers were worse than DQ’s. Worse than cafeteria burgers. They could have made them twice as large, and they still wouldn’t have sold, because they were utter shit.
Focus group is the same group as those that do phone surveys.
Not representative of the norm, who like to do either about as much as jury duty.
Exactly. To have been confused about the price they’d actually have to have gone there. Which I don’t believe ever happens.