While younger generations are drinking less, adults aged 50 to 64 are drinking more, causing a shift reshaping the US bar scene
Alcohol consumption has decreased across the United States in recent years, particularly among adults under age 40, but there is one older demographic in which more people are drinking than before the Covid-19 pandemic – and more are doing so heavily, according to a new study.
For the first time since before the pandemic, the percentage of US adults who drink any alcohol decreased between 2022 and 2024, according to the report in the journal Annals of Internal Medicine. People from 50 to 64, which roughly corresponds with gen X, were the only age group in which drinking continued to increase.
They are likely hurting their health by imbibing, according to the latest science, but they are also helping keep open bars. Such businesses have struggled as younger generations, the drivers of nightlife, move away from booze.



I’m going through this very thing right now. My dad is 67. In the late stage of dementia. Married an alcoholic and was with her for 10 years. I’d say for a good 6 or 7 of those he drank heavily. Dementia has kicked his ass. It’s so horrific and just last week we got news he’s showing rapid decline. Like overnight he just couldn’t stand or talk, medical tests ruled out a stroke, UTI etc etc. He’s bounced back a little but not much. I’m so mad. And sad.
I’ve been there. I’m so sorry for what you are going through. It is extremely difficult. I developed a set of rules for myself with my dad. I don’t know if any of them will help you, but as I figured them out they helped me.
It’s all hard on everyone.