An angular eagle behind the defense secretary departed from the Pentagon’s established branding. Critics saw echoes of the Third Reich.
A reimagined “Department of War” logo displayed behind Defense Secretary Pete Hegseth at a recent speech drew immediate comparisons to Third Reich iconography.
Speaking to Air Force Academy cadets on Saturday, Hegseth stood in front of a monochrome logo for his agency that differs from the designs in the Defense Department’s official branding guide. The backdrop features a stylized eagle that critics compared to the straight-edged Reichsadler used by Nazi Germany under Adolf Hitler.
Same in the UK. “Driving through Nazi Germany today- I mean middle England…. Outside Birmingham Airport. And this is what greets people arriving in Britain. Flags everywhere, not as welcome or pride, but as intimidation. Weaponised symbolism. A message that says exclusion before it says hello. Is this how we want to present ourselves to the world? The first thing visitors see is not culture, innovation, or hospitality, but nationalism turned aggressive and hostile. Tourism, trade, investment, students, business confidence. All of it relies on Britain looking open, stable, and serious. Turning national symbols into threats does the opposite. You do not strengthen an economy by making the country look angry and closed. You do not attract growth by signalling fear of outsiders. You do not build pride by turning identity into a warning sign. This is not patriotism. It is posturing. And it makes Britain look smaller, not stronger. So do the news reports of Brits falling off ladders while the country argues about flags instead of fixing what is broken. If you want a weaker economy and a poorer future, keep choosing distraction over reality. That is the path you are on. And when the consequences arrive, I hope those flags come in handy. You may need them for tents sooner than you think. Some councils have paid £75,000 for these flags instead of helping people out on the lead up to Christmas. We should replace them all with rainbow flags in June. I do also think we should start writing refugees welcome on them with permanent markers. A national campaign. Vote Reform to be poorer! Just look at the new reform councils. If you cannot grasp what is being said here, then pause. This is not about flags. It was never about flags. It is about the people holding them. The intent behind them. The way symbols are picked up sharpened and used to hit other people with. The way patriotism gets turned into a weapon and then pointed downward. If you are still arguing about bunting while missing the cruelty, the contempt then that is the point being made. If all you see is cloth and colour and not who is being targeted underneath it then you might be the problem. This shabby, yobbish, and offensive behaviour makes be ashamed of being British.”