Are you a thief?
I think that when they define “thief” as someone who will watch a TV show on Dailymotion when there’s no other way to get it, they’re going to be surprised how many people (especially schoolkids) are willing to say “Yes, I’m a thief.”
By understanding the motivations of today’s youth, the anti-piracy group hopes to be in a better position to influence their behavior.
I pirate because I don’t get paid the full value of my labor. Pay me more and I’ll buy more goods and services. It’s also more convenient to have everything in one place.
The other annoying thing is that “owning” something is getting to be non-existent anymore. Sure, I can “buy” all the seasons of Supernatural from iTunes. But I only “own” the show for was long as I have my iTunes subscription, and iTunes has the rights to show it, and I have internet service with enough bandwidth to stream it, and I’m not under a bandwidth cap or some other restriction.
Or I can grab a copy and it’ll happily live on my hard drive forever, no need to worry about subscriptions or streaming rights or bandwidth limitations.
Tell me: in which of those scenarios do I actually “own” the series?
Leave it to Denmark to be the lamest European country. Embarrassing.
Surely this will have better results than the “War on Drugs”.
Surely.
