I’m sorry, but this is just really kind of disingenuous to start something like this next to a topic such as this. Your experience with one company or something is purely anecdotal and the controversy around Zwarte Piet is also very nuanced to this very day. The kind of nuance someone not from here will not get from a casual google search. For anyone that cares about actually understanding, here’s a rundown:

Many people attributed Zwarte Piet as a fun and good role model for kids, not some kind of caricature clown to laugh at. Literally almost everyone grew up knowing and having a fond enjoyment of Zwarte Piet, like a childhood imaginary friend that always showed up when you needed a smile the most. And that creates a strong desire to set that positivity forth by continuing the tradition. It takes really good reasons to destroy something most people attribute to be part of the greater good of their lives.

We try to understand racism, and strive to effectively reduce it rather than just mindlessly treat symptoms. Many people saw the existence of Zwarte Piet as a way to instill positive experiences to kids who might be isolated from having positive experiences with actual people of color. We know that in part racism comes about from not having enough (or too many bad) real world experiences with people of different skin colors. It is a type of fear of the unknown. As such, this still seems like solid reasoning. (Fun note, rats will also not help other stranger rats with a different fur color to escape even with no direct harm to themselves except when they have already lived alongside aside a rat with that fur color)

Even people of color were not completely on one side, but for the ones that it hurt, it hurt loudly. Black people in the Caribbean (Also part of the Netherlands) still use Zwarte Piet to this day, because they do not care - They do not see the racism in it. Unfortunately there seems to be a correlation between being affected by racism and seeing the racism in Zwarte Piet, as many of us learned as the conversation marched on. And racists definitely did wield Zwarte Piet to make their racism be known. In a world without racism, Zwarte Piet would not be controversial. And many people were not acutely aware of the racism some people of color faced.

The majority has wanted to get rid of it (since about 2018, actually), and most places have more accepted solutions in place now. But this does not mean that many people agree because we think Zwarte Piet is actually inherently racist. It’s because we’ve heard the concerns of people of color and weighed their burden to be more important to relieve than the perceived benefit of tradition and instilling a positive message on people that look different from yourself. It also didn’t help that the vast majority of people that still wanted to overrule those concerns were pretty obviously racist, which pushed even more people over the edge, because we don’t want to hold traditions in place that shield racists and bigots. Some countries could really learn from that.

EDIT: Added a video about the rat study :)