Because advertising is what wins?
There’s no such thing as bad publicity anymore. If you can gain a lot of publicity with well-timed and poignant collages and snippets that target audience on say tic Tok. That’s an extremely powerful tool.
Currently things like this take not insignificant time and effort. Reducing the time of production is valuable.
Samesies…
It’s very difficult though, sourcing material is difficult enough, archiving and making it actually useful and valuable even moreso. It takes a lot of intelligent processing.
LLMs can reduce that effort a lot, on the searching side, but that’s very expensive either in hardware or in API costs. And either way, would likely involve the efforts of a team to achieve.