

A billboard costs money. A cafe also has your brand name on it but can be operated at a profit.
I don’t know what this is really all about but I’m just thinking through possibilities. It could definitely just be a stupid marketing fad. The number of eyeballs a cafe will get in a metropolis like Seoul is tremendous. If they had a cafe in every town across bumfuk suburbia that would be another story.
A non-Fediverse person wouldn’t know Mastodon, would they?
Usually I say it’s like a thousand different tiny Reddits that all subscribe to each other. No central owner, no central operator. If any one of them gets unruly, the others can just shun them.
THEN I sometimes say “do you remember Mastodon?” And half the time they are like “oh yeah! That Twitter alternative!” And I say yes like that but for Reddit.