Tesla faces a number of challenges in Europe including continued intense competition and brand damage from Elon Musk's political involvement.

KEY POINTS

New European car registrations of Tesla vehicles totaled 8,837 in July, down 40% year-on-year, according to the European Automobile Manufacturers Association, or ACEA.

BYD recorded 13,503 new registrations in July, up 225% annually.

Elon Musk’s automaker faces a number of challenges in Europe, including intense ongoing competition and reputational damage to the brand.

    • Frezik@lemmy.blahaj.zoneEnglish
      2·
      6 hours ago

      Standardization, designing the whole car around it, and the complex mechanisms to automatically change the system. Batteries are heavy and need chonky, high current connections. Those connections are easier if they’re wired in and left alone for the life of the car. Also, can’t take advantage of making the battery more integrated into the frame to reduce weight.

      It’s not a new idea. Whole bunch of companies tried it and failed to go anywhere. Formula E ruled it out for safety reasons; in earlier seasons, drivers swapped cars instead of packs.