Go back to the Apple/PC ads in the 90’s,where the Apple guy was hip, and the PC guy was an old fuddy-duddy in a brown suit.
Apple has always traded on the slickness of their products. They often claim to be the “first” at something, when they really just developed the first seriously marketable version.
iPhone wasn’t the first smartphone by years. Just the first one that was slick enough for consumers to bite on, when a year before it was geeky to have such a device.
Marketing.
Go back to the Apple/PC ads in the 90’s,where the Apple guy was hip, and the PC guy was an old fuddy-duddy in a brown suit.
Apple has always traded on the slickness of their products. They often claim to be the “first” at something, when they really just developed the first seriously marketable version.
iPhone wasn’t the first smartphone by years. Just the first one that was slick enough for consumers to bite on, when a year before it was geeky to have such a device.
Their entire premise is “Are you too stupid to work a computer? Now you can do computer things without being a nerd!”