This is probably going to seem wildly low-effort compared to my usual posts here, but I’ve found a bit of a treasure trove of print media gaming ads from magazines and sites. And they’re amazing. I found it so fun to see what companies used to do to promote their games.
Things have clearly changed a lot over time, some of them are insensitive or even outright sexist, but if you just look at it through a lens of being a time capsule, it’s fun.
This one’s going to be very image-heavy. If you’re using Boost on iOS then you might struggle to scroll through this (or maybe not? It’s happened with all my other posts though, so you’ve been warned), if that happens just visit using your browser :)
Game Boy Advance/SP:
The ‘feet’ collection were from an ad company in Stockholm, in 2005. I think it is to mean you’re using hands to play the GBA, and only have feet left to use for real life:
PS2:
Nintendo Game Cube:
And that’s that! Just interesting to see a time when gaming was a little more experimental and edgy.
PS3 did some wierd shit, too.
And PSVita… The PSVita had this:
I hate to say it actually depicts the concept pretty good
I never saw this ad and i tell you it took me until my fourth game before i found out about it…i was mind blown
This is probably going to seem wildly low-effort compared to my usual posts here
My man, you just compiled tons of obscure posters from the corners of the Internet. I admire your dedication, and this does take an effort.
*Miss, not man!!!
(I’m just glad people enjoy all this weirdness as much as I do!)
My apologies, I missed that one!
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Those PS2 underwear ones are fucking wild
They had bizarre TV adverts as well. You could never accuse early 2000s Sony of not getting weird with it.
I don’t know if any of it really helped. It rode in on the already wildly successful PS1. It had a DVD player in it back when a DVD player was quite expensive. It had SSX and Tekken Tag at UK launch. It could play all your PS1 games and “upscale” them. The only competition it had at launch was the Dreamcast. It was going to sell anyway.
It also looked so cool and, a rumor had it, could run Linux (it could, but only the fat models and with a hard drive sold separately as part of a kit, and only a specific kind of Linux with Sony’s patches, and slowly as hell, but)
I think that was the PS3. They took it out later though, and had to give a paltry amount of money back to people who were using it.
It’d be nice to see homebrew coding return to consoles. Something like Godot ported to it and installed, kind of like Dreams but less limited.
I first got into programming via Basic on the ZX Spectrum, and I do worry how future generations will get into it now they’ve all gone back to phones instead of PCs.
No, the kit was for PS2, PS3 could run distributions intended for it without modifications, I think (maybe with some firmware changes), but those were by enthusiasts, while the PS2 Linux was provided by Sony.
I first got into programming via Basic on the ZX Spectrum, and I do worry how future generations will get into it now they’ve all gone back to phones instead of PCs.
Maybe the future generations will realize the difference between “can” and “should”, and there’ll arrive a niche for simpler PCs. I hope.
I’m surprised you didn’t post that PSP ad with the white lady beating the shit out of the black lady…to promote the sale of a white PSP.
Never heard of this ad since i was a kid at the time and not Dutch. Here it is.
Wow.
https://www.polygon.com/2017/4/5/15190396/sony-psp-ad-white-is-coming-pepsi-kendall-jenner
OK this cements my belief that people who work in marketing are batshit insane.
Even after seeing backlash, they doubled down and kept running the ad.
It’s all the cocaine. When I watched madmen I thought it was an exaggeration. Then I dated a guy who worked in marketing and met his coworkers.
See they should have done a Charlie’s Angels type thing, have them standing kind of back to back like they’re on the same team. But I guess that won’t have been as controversial.
I think they were trying to lean too hard into the warring gamers battling it out, and the black woman represented the original PSP while the white woman represented the new white PSP, player 2.
But they put it on a fucking billboard where the only context we have to go by is beating the shit out of a black chick. What they fuck did they expect people to think?
Like artistically I can see what they were aiming for with this but they not only failed to understand the medium and audience, but when the obvious interpretation came to their attention they did not fucking care.
Just incredible.
The kirby choking one has to become a meme template !
I remember seeing these ads as an impressionable young gamer and getting the idea that Playstations had games that were scary and weird, and Nintendo games and handhelds were for boys. Generally the ads told me “this is not for you”. Because I only ever saw ads for specific PC games and never for PCs themselves, (they were aimed at adults, not in the kind of magazines and comics young me was perusing) even though I was still not the target market it clicked more with me. I think that might be a part of why I’ve only ever really gotten into PC games over the years. I knew there were games I’d like and games I wouldn’t, and never got the same platform level messaging.
I remember seeing an ad for Thief and thought it looked cool, and I remember being super grossed out by that Quake 3 ad, but I never felt unwelcome or out of place playing PC games. In contrast, the focus on marketing to young males is really obvious in those console ads.
Examples of some PC game ads I remember working for me and led to me getting them:
You put your finger on it. Most of the ads say, “this is not for you,” to a young girl.
Old ads for cars, alcohol, cigarettes etc. were like that as well. They’re aimed at the hotshot guy who has a chick he’s treating poorly, or more accurately, the guy who wants to have chicks throwing themselves at him. They have nothing to offer a woman or girl, because why would she want to be ignored arm candy?
I guess the one with the woman holding a controller in the bathtub may be an exception.
I’m sure a lot of boys and men were weirded out by these ads too.
Now I’m curious what that Quake 3 ad was. Just lots of gore?
Kolanaki linked it above. It’s a disgusting crusty gamer den implying the game is so addictive you’ll live in filth. I remember that image being on the first couple of pages of a PC Gamer issue from the late 90s or early 00’s.
Sony had some fucking weird ads back in the day.
The over-the-top edgy/“how do you do, fellow kids?” vibes of the early y2k years is definitely something that I don’t miss from that era.
I can somehow hear Linking Park in the distance while scrolling this post.
Funny, I miss that exactly. The feeling of spring\summer air and the fragrance of jasmine\lilac\linden\freshly mowed grass and the clouds, and ICQ animations with cats scratching your screen and “hasta la vista baby” and all that, and the Web when it was actually hypertext on hundreds of pages hand-crafted all with real people.
And yeah, going to friends to play Tekken, and them coming to play SW: RotS. Watching “A Nightmare on Elm Street” in a summer camp. Older girls watching “Charmed”.
Is that the edgy vibes that you miss, or just generic childhood nostalgia?
Everyone has it, me included. I miss playing Tekken with my brother, and comparing our progress in Sacred, and generally speaking, nerding together. We are both adults and employed, and he’s got two kids as well, now. We barely have time for a brief phone call to check on each other over the weekend :(
I think both.
Danger in that world was on the sidewalks and unintended. Danger in this world is on the main pathways the most, and intended by its administrators.
Edgy vibes of that time seemed more like when you reinforce your right to call a president of your country a little bitch. Or like how it wasn’t traditionally welcomed to physically punish kids in many cultures in the Caucasus - because teaching fear of punishment also piggybacks teaching fear of enemy. BTW, this was also a principle in Dragomirov’s writings on how teaching should be done in the military ; his approaches to actual warfare were kinda archaic even in his own time (basically “straight at them” bayonet shock attacks), but the parts on didactics are good.
The pop music I hated then and hate now.
So yes.
I’ve seen Pokemon condoms but I don’t think they were licensed, fortunately none of them said “gotta catch em all” though
this isn’t low effort. These are freaking great!
I wish there was an easy way to quote/reference specific images. Golden Sun literal fire was nice, but those PS2 ads were… What the fuck
I loved the Golden Sun ad. Literally how little me felt playing that basic ass fantasy game. Basic but still love it.
The GBA SP really was a great portable. I carried my black\silver “executive” model everywhere and felt cool as shit at the time.
Those PS2 ads though, holy shit, what was Sony smoking back then?
They need to give it to the current marketing team. And save some for me.
me pullign out the playstation Condoms
The nineties was the best decade.
Not low effort posting IMO, this is a part of our culture & has historical value.
Thank you sir, may I have another?
It’s wild how crazy ads. The Mouse one for the GBA Micro still pops up into my head every once and a while. And my friend group still debates whether Mario is hiding a Tribal Tattoo somewhere
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